Instagram tools

🤝 Influencer Rate Calculator

Estimate a fair sponsored-post price.

Enter followers and engagement to estimate a rate.

What is the influencer rate calculator?

Sponsored-post pricing commonly starts around a small dollar amount per thousand followers, adjusted up for strong engagement. There's no fixed rule, so use this as a negotiating starting point, not a quote.

How to use it

  1. 1Enter your follower count.
  2. 2Enter your engagement rate (%).
  3. 3See an estimated price range per post.

FAQ

How much should I charge per post?

A common starting heuristic is roughly $10 per 1,000 followers, adjusted for engagement, niche and deliverables. High engagement justifies higher rates.

Is this an exact quote?

No — it's an estimate to anchor a conversation. Final rates depend on usage rights, exclusivity, niche and the brand's budget.

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Influencer Rate Calculator — Free Tool | HowToBuyFollowers